Analysis of Google’s Room Booking Module and its impact on direct sales Google Hotel Ads is the fastest-growing metasearch engine, attracting over 60% of all investment in metasearch. Source: Hotel Marketing Analysis of Google’s Room Booking Module and its impact on direct sales
Why hoteliers are primed to be the ultimate retailer The days of hotels simply providing rooms and rates are numbered. Armed with guest data, physical space and local perspective, hoteliers are in a prime position to become the ultimate retailer. Source: Hotel Marketing Why hoteliers are primed to be the ultimate retailer
How to enhance your hotel's guest experience from start to finish It’s when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Source: Hotel Marketing How to enhance your hotel's guest experience from start to finish
Expedia: Optimizing sponsored listings for hotels One of the keys to building sponsored listings that engage travel shoppers is optimization of the images and copy. Source: Hotel Marketing Expedia: Optimizing sponsored listings for hotels
