How hotels can take advantage of Facebook’s new appointment booking tool Facebook describe the new tool as allowing “service-based businesses on Facebook and Instagram [to] accept and manage appointments, customer information and send appointment reminders — all from their phone.” Source: Hotel Marketing How hotels can take advantage of Facebook’s new appointment booking tool
How experiential travel is reshaping resorts Guests no longer want resorts to be a cookie-cutter experience, and hoteliers now need to reach out to surrounding communities to offer new experiences and interactions. Source: Hotel Marketing How experiential travel is reshaping resorts
PPC for hotels: Branded keyword CPCs continue to rise in 2019 GCommerce research, along with the supporting data from Merkle, seem to show that Google is employing tactics that are raising CPCs outside of normal factors that we have seen in the past. Source: Hotel Marketing PPC for hotels: Branded keyword CPCs continue to rise in 2019
US hotels exceed expectations in April despite Easter A weaker-than-expected March set the table for a weak April, but U.S. hotel performance exceeded expectations even as ADR growth continues to slow. Source: Hotel Marketing US hotels exceed expectations in April despite Easter
