Google ads and the online travel industry have hit a wall Online travel agents, one of Google’s best clients, must now pay billions of dollars a year to ensure they show up high in search results. Source: Hotel Marketing Google ads and the online travel industry have hit a wall
TripAdvisor: Trip.com deal 'exciting opportunity' in China TripAdvisor CEO Steve Kaufer told analysts that a new partnership with Trip.com, the largest OTA in China, was a "much more exciting opportunity" for TripAdvisor than continuing to operate in China on its own. Source: Hotel Marketing TripAdvisor: Trip.com deal 'exciting opportunity' in China
Wholesalers impact on corporate hotel bookings In addition to Booking.com and Expedia, wholesalers have already started to infiltrate the corporate booking tools used by major traditional corporate travel agencies. Source: Hotel Marketing Wholesalers impact on corporate hotel bookings
How to build your hotel's direct booking budget for 2020 With so many opportunities to allocate budget across your business, how can hoteliers prioritize their spend and then prove the results of their investment? Source: Hotel Marketing How to build your hotel's direct booking budget for 2020
