Google wants industry-wide standards to balance privacy and ads personalization The company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control. Source: Hotel Marketing Google wants industry-wide standards to balance privacy and ads personalization
The Q3 Hotel Digital Marketing White Paper This month NextGuest Digital takes a look at alternatives to standard loyalty programs, the importance of data privacy, the continued rise of metasearch, and more. Source: Hotel Marketing The Q3 Hotel Digital Marketing White Paper
Hotel sourcing in 2020: What’s really changing? Some companies have made headlines recently by declaring traditional sourcing models dead. However, there are still some practices that will remain the same, according to CWT. Source: Hotel Marketing Hotel sourcing in 2020: What’s really changing?
Smarter data journeys: The tricks OTAs are already using As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web. Source: Hotel Marketing Smarter data journeys: The tricks OTAs are already using
