IHG and Mr & Mrs Smith enter exclusive loyalty partnership Starting early next year, IHG Rewards Club members will be able to earn and redeem points at over 500 Mr & Mrs Smith hotels when booking through IHG’s direct channels. Source: Hotel Marketing IHG and Mr & Mrs Smith enter exclusive loyalty partnership
What blockchain in corporate travel could mean for GDSs, TMCs Technology companies, from startups with hardly any funding to the likes of IBM, are exploring how blockchain can be used in travel, including in the corporate space. Source: Hotel Marketing What blockchain in corporate travel could mean for GDSs, TMCs
Skyscanner overhauls brand in shift to more emotional marketing Skyscanner is moving from a functional to emotional approach to marketing and putting more focus on its brand to appeal to consumers who expect “much more” from travel companies. Source: Hotel Marketing Skyscanner overhauls brand in shift to more emotional marketing
50 years of the hotel PMS (and why it matters) Despite the technological progress made during all of those years, for most of that time hotels have relied on legacy systems with relatively basic functionalities and mainframes that kept everyone glued to a desk. Source: Hotel Marketing 50 years of the hotel PMS (and why it matters)
