Is your hotel too reliant on third-parties? Acquiring new types of guests can be difficult, time-consuming and expensive. OTAs can help target new segments of travelers for you – but should hotels rely on those relationships? Source: Hotel Marketing Is your hotel too reliant on third-parties?
CWT: 71% of business travelers embrace innovation Travelers from the Americas and Asia Pacific are more likely to favor it, while Europeans are warier of the changes. Source: Hotel Marketing CWT: 71% of business travelers embrace innovation
Hotels reviewing OTA contracts as result of increased direct business As hotels start to change their contracts with third-party channels, they gain flexibility in managing rate and availability parity. Source: Hotel Marketing Hotels reviewing OTA contracts as result of increased direct business
How Amadeus is rocking the digital transformation journey Amadeus set out to become more agile, customer-centric, insights-driven, and to convert its website into a lead-nurturing machine. Source: Hotel Marketing How Amadeus is rocking the digital transformation journey
