TripAdvisor launches its first self-serve advertising platform The launch of TripAdvisor Media Manager follows the introduction of a suite of new-to-market advertising services and solutions that enable advertisers to reach more relevant, high intent audiences. Source: Hotel Marketing TripAdvisor launches its first self-serve advertising platform
Why Millennials increasingly choose travel agents over OTAs Reports from the field and research studies now suggest that Millennials, more than any other generation, are relying on travel agents when booking their getaways. Source: Hotel Marketing Why Millennials increasingly choose travel agents over OTAs
OTA gross bookings growth rates slows Across all regions, OTA gross bookings growth rates slowed in the first half of 2019, according to Phocuswright‘s latest travel research report. Source: Hotel Marketing OTA gross bookings growth rates slows
Major hospitality chains are buying up independent boutique hotels Boutique hotels are joining or becoming affiliates of large hotel chains to benefit from bigger marketing and operational budgets. Source: Hotel Marketing Major hospitality chains are buying up independent boutique hotels
