Insider perspective: Anthony L. Scotland at Hersha Hospitality Management Recognized as one of the “30 Under 30 – Hotel Industry’s Top Rising Stars” by Hotel Management Young Professionals, Scotland says hotel companies should continue to embrace the right technology. Source: Hotel Marketing Insider perspective: Anthony L. Scotland at Hersha Hospitality Management
Hotels: Checking in with data What does it take to efficiently work with data in hospitality? Four data experts weigh in. Source: Hotel Marketing Hotels: Checking in with data
Iveagh Gardens Hotel: Book direct success with Google ads Only open a year, the hotel has seen tits book direct success rise steadily with a mixture of marketing activity, but most notably, with Google ads. Source: Hotel Marketing Iveagh Gardens Hotel: Book direct success with Google ads
New research analyzes impact of review content on booking behavior of digital natives TrustYou released its latest research paper, highlighting the impact of review content on the booking behavior of digital natives. Source: Hotel Marketing New research analyzes impact of review content on booking behavior of digital natives
