A new travel marketing paradigm The day of the spurious digital marketing tactics employed by some of the travel industry’s most well‐known brands was never meant to last. Source: Hotel Marketing A new travel marketing paradigm
High-tech and high-touch: A hospitality oxymoron? With a heightened demand for what technology can offer, hoteliers are seemingly faced with a conundrum – how are you to maintain a high touch experience for your guests when less face-to-face interaction is not only expected but desired? Source: Hotel Marketing High-tech and high-touch: A hospitality oxymoron?
Putting contextual advertising in context for hoteliers When it comes to maximizing bookings and revenue, a hotel’s digital advertising plays a vital role, now more than ever when implementing a direct-booking strategy. Source: Hotel Marketing Putting contextual advertising in context for hoteliers
Airbnb starts to play nice with cities The short-term rental startup has settled lawsuits with Boston and Miami, agreeing to turn over data officials say they need to police the industry. Source: Hotel Marketing Airbnb starts to play nice with cities