The Standard Hotels to launch app based on personal recommendations Group aims to take on OTAs by ‘making everybody a travel agent.’ Source: Hotel Marketing The Standard Hotels to launch app based on personal recommendations
Report: Half of Google searches don’t get clicked While users are increasingly getting their answers without clicking through to an actual website, clicks for desktop searches have remained basically consistent for the past few years. Source: Hotel Marketing Report: Half of Google searches don’t get clicked
SEO best practices from major travel brands The online travel pioneers are SEO juggernauts. And their #1 source of traffic is organic search. So looking at their SEO practices is the perfect guidance for what works in SEO today. Source: Hotel Marketing SEO best practices from major travel brands
Solo travel becoming the preferred travel category Data from Expedia’s first Solo Travel Report reveals 60% of travelers plan to take a solo trip in the next year, proving travelers want more flexibility, convenience, and autonomy from their vacations. Source: Hotel Marketing Solo travel becoming the preferred travel category