Independent Hotels: An action plan to win the direct booking The traveler’s customer journey has become increasingly complex, which necessitates independent hoteliers to rethink and overhaul their marketing and technology stack strategies and investments. Source: Hotel Marketing Independent Hotels: An action plan to win the direct booking
Best practices for successful hotel metasearch efforts Having a robust digital strategy not only allows for potential guests to easily find your property but allows you to properly compete with OTA’s within the various digital channels. Source: Hotel Marketing Best practices for successful hotel metasearch efforts
Japan: Rakuten, Expedia and Booking.com under suspicion of room price fixing The companies are suspected of signing contracts with hotels asking that they be allowed to offer lower rates or the same as those offered by the facilities themselves through their own websites or on other competing websites. Source: Hotel Marketing Japan: Rakuten, Expedia and Booking.com under suspicion of room price fixing
Is Accor the next Starwood? What’s next for hotel mergers Whether or not Accor is in play, it’s clear that the hotel industry as a whole is still very much in a consolidation phase. Source: Hotel Marketing Is Accor the next Starwood? What’s next for hotel mergers
