BCD Travel predicts hotel rate rises of 1-3% for 2020 Hotel rates in North America will climb 2% to 4% in the U.S. and Canada. Strong demand in Europe will push meetings costs up 3% to 4%. Source: Hotel Marketing BCD Travel predicts hotel rate rises of 1-3% for 2020
Airbnb quarterly revenue tops billion for the second time In the first quarter of 2019, Airbnb actually beat Expedia in terms of booked room nights, although it is still some distance behind in bookings. Source: Hotel Marketing Airbnb quarterly revenue tops billion for the second time
Facebook continues to be hotel marketers’ most effective targeting tool For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness. Source: Hotel Marketing Facebook continues to be hotel marketers’ most effective targeting tool
How CitizenM tracks data to increase guest satisfaction From using a footfall counter for influencing revenue decisions to analyzing climate control systems to finding the perfect temperature, CitizenM is using different types of tech to track data points that better the customer journey. Source: Hotel Marketing How CitizenM tracks data to increase guest satisfaction
