Guesty raises mln Israeli property management software provider Guesty has raised $35 million in funding, bringing its total raised to date to $60 million. Source: Hotel Marketing Guesty raises mln
The digital transformation of group business travel Creating a more connected experience from start to finish will transform the journey for the planner and better meet their needs and expectations, and those of attendees. Source: Hotel Marketing The digital transformation of group business travel
A UK hotelier’s guide to promotions & pricing in 2019 What can UK hotel marketers do to ensure their offers are compliant with the CAP’s advertising codes of conduct and avoid an ASA complaint being upheld against you? Source: Hotel Marketing A UK hotelier’s guide to promotions & pricing in 2019
How to choose the right attribution model Just because last click is the default model in Google Analytics and most other platforms doesn’t make it the best for how you should measure your performance. Source: Hotel Marketing How to choose the right attribution model