A UK hotelier’s guide to promotions & pricing in 2019 What can UK hotel marketers do to ensure their offers are compliant with the CAP’s advertising codes of conduct and avoid an ASA complaint being upheld against you? Source: Hotel Marketing A UK hotelier’s guide to promotions & pricing in 2019
How to choose the right attribution model Just because last click is the default model in Google Analytics and most other platforms doesn’t make it the best for how you should measure your performance. Source: Hotel Marketing How to choose the right attribution model
Google fined €1.49BN in Europe for antitrust violations in search ad brokering The latest fine relates to its search ad brokering business, which involves Google selling advertising space related to searches carried out on third party websites. Source: Hotel Marketing Google fined €1.49BN in Europe for antitrust violations in search ad brokering
Pinterest, Airbnb find brand synergy with co-produced travel guide Pinterest and Airbnb teamed up on a travel guide for spring and summer that includes travel hacks and trends for different types of vacations. Source: Hotel Marketing Pinterest, Airbnb find brand synergy with co-produced travel guide
