Are you evaluating the correct hotels in your comp set? Kalibri Labs explains how hotel benchmarking is quickly changing. Source: Hotel Marketing Are you evaluating the correct hotels in your comp set?
Three hotels increase return on ad spend by 150% with Facebook Travel Ads Even though hotel marketers know how to use social media marketing to promote brand awareness and engage fans, many don’t know how to effectively leverage it to drive sales. Source: Hotel Marketing Three hotels increase return on ad spend by 150% with Facebook Travel Ads
Agents irked by Four Seasons' direct-booking social media ads The agency community is agitated by a Facebook campaign from Four Seasons Hotels and Resorts, touting perks when booking directly with the company. Source: Hotel Marketing Agents irked by Four Seasons' direct-booking social media ads
Hotels tap new tech to clamp down on rogue rates Hotels are hiring companies to clamp down on online travel sites displaying cheap rates against their wishes. Source: Hotel Marketing Hotels tap new tech to clamp down on rogue rates