Chinese OTA Mafengwo raises USD 250 million, with Tencent leading the investment Mafengwo also sells travel-related merchandise on its platform, and hosts editorial content geared toward China’s domestic and outbound travelers. Source: Hotel Marketing Chinese OTA Mafengwo raises USD 250 million, with Tencent leading the investment
SiteMinder finds more French accommodation seekers prefer to book direct A new report by SiteMinder has found that more of France’s accommodation seekers prefer to book their stays directly than with a third party. Source: Hotel Marketing SiteMinder finds more French accommodation seekers prefer to book direct
Amadeus signs hotel distribution agreement with Booking.com As a result of this partnership, travel sellers will directly benefit from an increase of 30% in the accommodation options made available by Amadeus. Source: Hotel Marketing Amadeus signs hotel distribution agreement with Booking.com
How PPC and SEO can (and should) work together One of the biggest advantages PPC data has over SEO data is conversion data at a keyword level. Source: Hotel Marketing How PPC and SEO can (and should) work together
