How Google is building for the new consumer journey Google has introduced three new bidding strategies for Google Ads advertisers that offer more flexibility than Smart Bidding. Source: Hotel Marketing How Google is building for the new consumer journey
Conversion rate optimization: the most important factors your hotel needs to know about Your conversion rate is affected by an array of factors, some of which may be familiar to you, but others you might not be aware of. Source: Hotel Marketing Conversion rate optimization: the most important factors your hotel needs to know about
TripAdvisor to woo advertisers outside travel and hospitality The company is planning to use the depth of information it has learned about its consumers to attract advertisers beyond travel and hospitality marketers. Source: Hotel Marketing TripAdvisor to woo advertisers outside travel and hospitality
Brent Hoberman: Travel firms have no excuse for not innovating Speaking at Phocuswright Europe in Amsterdam this week, Hoberman said he is “hugely disappointed” by the lack of innovation that has taken place since the 2000s. Source: Hotel Marketing Brent Hoberman: Travel firms have no excuse for not innovating
