UK: Competition watchdog outlines changes imposed on OTAs The authority has published “principles” to help businesses in the sector comply with consumer law. Source: Hotel Marketing UK: Competition watchdog outlines changes imposed on OTAs
Listen up: Voice search 101 for marketers Voice is fundamentally changing every aspect of search, from how results are presented, to which optimizations are most effective. Source: Hotel Marketing Listen up: Voice search 101 for marketers
TripAdvisor sees OTA spending hit 4-year low OTAs have put new emphasis into brand marketing, including TV, as a way to attract direct bookings. Source: Hotel Marketing TripAdvisor sees OTA spending hit 4-year low
Hotel group contract considerations Atlanta-based attorney John S. Foster recommends meeting planers to include a few new contract inclusions that go beyond the common attrition, cancellation and force majeure clauses. Source: Hotel Marketing Hotel group contract considerations