Competition ramps up as firms vie to be the ‘Netflix of business travel’ The ‘consumerisation’ of business travel is driving innovation in the sector as travelers demand more from their employers. Source: Hotel Marketing Competition ramps up as firms vie to be the ‘Netflix of business travel’
Restaurant Local SEO: The Google characteristics of America’s top-ranked eateries Doing Local SEO for restaurants means managing a ton of different ingredients: website SEO, link building, review management, GBP signals, etc. Source: Hotel Marketing Restaurant Local SEO: The Google characteristics of America’s top-ranked eateries
Next-gen hotel websites: The secret to converting digitally savvy travelers The Amazons and Netflixes of the world have spoiled travelers. Unfortunately, most independent hotels still rely on what can best be described as brochureware websites. Source: Hotel Marketing Next-gen hotel websites: The secret to converting digitally savvy travelers
Google updates qualified rates in hotel ads on desktop A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site. Source: Hotel Marketing Google updates qualified rates in hotel ads on desktop
