Woke-washing: how brands are cashing in on the culture wars From M&S’s LGBT sandwich to Kendall Jenner stopping a riot with a Pepsi can, corporate business is adept at adopting our concerns. But is it all a cynical marketing ploy? Source: Hotel Marketing Woke-washing: how brands are cashing in on the culture wars
OYO talks up hospitality chain growth as it expands distribution strategy OYO Rooms has secured distribution deals in place with every major online travel agency around the world. Source: Hotel Marketing OYO talks up hospitality chain growth as it expands distribution strategy
Are OTAs losing their influence? Hotels and OTAs both need each other. Yet, sweeping industry disruption, the direct booking movement and bold new stances from major brands are beginning to tilt the scales in favor of the hotels. Source: Hotel Marketing Are OTAs losing their influence?
Instagram enables marketers to boost influencers’ sponsored content The social media app’s users will soon see posts in their feeds marketed as ‘paid partnerships’ – even if they don’t follow the content creator. Source: Hotel Marketing Instagram enables marketers to boost influencers’ sponsored content
