Legal liability, implications of Marriott data breach A data breach affecting as many as 500 million guests of legacy Starwood brands could cause Marriott some legal headaches, experts say, while also highlighting cybersecurity concerns. Source: Hotel Marketing Legal liability, implications of Marriott data breach
As travelers overshare, travel companies offer better holidays With eager travellers always willing to share everything about their latest holidays, it’s no surprise that travel technology companies are mining the data to market trips in a smarter, targeted manner. Source: Hotel Marketing As travelers overshare, travel companies offer better holidays
Travel agencies cash in as airlines send commissions soaring The legacy U.S. airlines, most notably United, are paying out substantially more in commissions than they were just a couple of years ago as they compete for high-end customers, and travel agencies are enjoying the boost. Source: Hotel Marketing Travel agencies cash in as airlines send commissions soaring
Hotelier’s guide to creating special offers Special offers can be a quick and easy way to convert lookers into bookers, while capturing more direct bookings on the hotel website. Source: Hotel Marketing Hotelier’s guide to creating special offers