Forrester: Digital marketing spend growing, but search landscape is changing The Forrester research sheds light on how marketers may be adapting their search strategies to account for a slowdown in the format's traditional channels. Source: Hotel Marketing Forrester: Digital marketing spend growing, but search landscape is changing
What hotels can learn about the guest experience from Starbucks The long-term and strategic vision for Starbucks is not just about coffee and compelling you to consume every ounce of caffeine exclusively from them; it’s about the culture. Source: Hotel Marketing What hotels can learn about the guest experience from Starbucks
IDeaS Revenue Solutions reports unprecedented momentum in EMEA markets The company reported record-breaking client wins across the EMEA region in 2018. Source: Hotel Marketing IDeaS Revenue Solutions reports unprecedented momentum in EMEA markets
OTA Insight announces geo point-of-sale innovation The Parity Point of Sale (POS) add-on will allow hoteliers to investigate rate disparity in different geo-specific source markets. Source: Hotel Marketing OTA Insight announces geo point-of-sale innovation
