Booking spent over billion on Google ads in the latest quarter Booking Holdings shelled out $1.3 billion on “performance marketing” in the quarter, up from $1.2 billion a year earlier. Source: Hotel Marketing Booking spent over billion on Google ads in the latest quarter
Booking.com makes major pivot toward merchant hotel bookings Booking Holdings revealed that its merchant hotel revenue jumped 53.4 percent to nearly $1.05 billion in Q3 while its agency revenue grew less than one percent to $3.54 billion. Source: Hotel Marketing Booking.com makes major pivot toward merchant hotel bookings
Booking sold more than 200 million room nights in Q3 A first for the company to breach that milestone in a quarter. The jump in room nights was likely driven by alternative accommodations, non-hotel properties like private apartments and vacation rentals. Source: Hotel Marketing Booking sold more than 200 million room nights in Q3
UK retains top source market slot for Hotelbeds Latest booking data issued at World Travel Market in London shows Orlando as the top international destination for British travelers. Source: Hotel Marketing UK retains top source market slot for Hotelbeds