Back to basics: Search engine marketing Search engine marketing (SEM), or buying traffic through paid search listings, is a relatively easy way to drive qualified traffic and more direct bookings to your hotel website. Source: Hotel Marketing Back to basics: Search engine marketing
Top 10 fastest-growing European destinations for Chinese tourists Europe is now the second largest destination for Chinese tourists after Asia, according to a new report by Huacheng International Travel Co., Ltd. Source: Hotel Marketing Top 10 fastest-growing European destinations for Chinese tourists
3 keys to meeting customer expectations in 2019 A generic, shotgun marketing approach is dated, and increasingly ineffective. Giving your audience a personalized digital experience, on the other hand, isn’t just productive, it’s desired. Source: Hotel Marketing 3 keys to meeting customer expectations in 2019
5 major trends & tools that are transforming the guest experience Creative forms of personalized marketing are giving hotels a way to drive attention and inspire travelers in new and exciting ways. Source: Hotel Marketing 5 major trends & tools that are transforming the guest experience
