IHG experimenting with dynamic pricing for reward bookings IHG plans to experiment with moving award pricing in its Rewards Club loyalty program to a dynamic model, which will allow it to price rooms according to demand. Source: Hotel Marketing IHG experimenting with dynamic pricing for reward bookings
Forbes Travel Guide unveils 2019 Star Rating Awards Forbes Travel Guide debuted its 61st annual list of Star Rating winners, recognizing the world's finest properties and rewarding gracious, intuitive service. Source: Hotel Marketing Forbes Travel Guide unveils 2019 Star Rating Awards
Marketers move down the funnel Over the past several years the customer journey has extended beyond the sale into post-sale adoption, satisfaction, renewal and advocacy. Source: Hotel Marketing Marketers move down the funnel
Experimenting with the future of business travel: three hypotheses There are three clear hypotheses that the business travel industry should be experimenting with to be truly customer-centric in the future. Source: Hotel Marketing Experimenting with the future of business travel: three hypotheses
