TripAdvisor sees OTA spending hit 4-year low OTAs have put new emphasis into brand marketing, including TV, as a way to attract direct bookings. Source: Hotel Marketing TripAdvisor sees OTA spending hit 4-year low
Hotel group contract considerations Atlanta-based attorney John S. Foster recommends meeting planers to include a few new contract inclusions that go beyond the common attrition, cancellation and force majeure clauses. Source: Hotel Marketing Hotel group contract considerations
Booking.com debuts new 'Be A Booker' ad campaign The company debuted a dynamic new ad campaign empowering consumers to get off their social media feeds and actually 'BE A BOOKER' themselves. Source: Hotel Marketing Booking.com debuts new 'Be A Booker' ad campaign
Best Western CEO on how WorldHotels buy fits strategy David Kong expects his company’s acquisition will allow WorldHotels’ membership to double, while offering a positive “halo effect” to current Best Western members. Source: Hotel Marketing Best Western CEO on how WorldHotels buy fits strategy