Marriott’s merger of hotel rewards programs tests members’ loyalty Its plan was to merge the three in a single, seamless technological transition. That was not what happened. Source: Hotel Marketing Marriott’s merger of hotel rewards programs tests members’ loyalty
Travelers not yet comfortable with ‘chatbots’ Fewer than 50 percent of travelers surveyed by Phocuswright said they were comfortable using “chatbots,” or computer-powered assistants, in making their travel plans. Source: Hotel Marketing Travelers not yet comfortable with ‘chatbots’
Hoteliers seek ideal connection with not-so-loyal OTAs What hoteliers want out of a relationship with OTAs is collaboration, reliability and responsiveness, according to speakers at the recent Direct Booking Summit. Source: Hotel Marketing Hoteliers seek ideal connection with not-so-loyal OTAs
Expedia virtual reality project offers ‘try before you buy’ tour Expedia unveiled a new virtual reality experience today that takes viewers to Mexico’s Yucatan Peninsula to see and swim in the cenote pools that were important pieces of Mayan culture. Source: Hotel Marketing Expedia virtual reality project offers ‘try before you buy’ tour