Metasearch blues: how meta and wholesale contribute to disparity This is the real rate parity issue: non-contracted inventory ending up for sale online in retail channels, pulling bookings away from direct or contracted OTA channels while also increasing customer acquisition costs. Source: Hotel Marketing Metasearch blues: how meta and wholesale contribute to disparity
Hotels and OTAs are fighting for guest connection Hotels hold an advantage over tech giants in the quest to forge relationships with travelers because they see them face to face, but that’s not going to stop the Googles of the world from getting as close as possible. Source: Hotel Marketing Hotels and OTAs are fighting for guest connection
Social photography: What it is and why your hotel needs it With so many strong brands in the hospitality industry–not to mention the endless travel stories to tell–it’s vital that hotels communicate their story well. Source: Hotel Marketing Social photography: What it is and why your hotel needs it
Hotel age-related ADR premiums: Fact or fiction? STR explores the theory that newer hotels attain higher rates than their older counterparts with an in-depth analysis across time, class and chain scale. Source: Hotel Marketing Hotel age-related ADR premiums: Fact or fiction?
