Chinese travel spending, mobile transactions on the up Last year, the average budget and actual spending of 2,806 Chinese outbound travelers increased to US$6,026 (+6%) and US$6,706 (+15%) respectively. Source: Hotel Marketing Chinese travel spending, mobile transactions on the up
Ctrip, Shangri-La deepen partnership to target Chinese travelers The agreement enables Shangri-La Group’s brands – including Shangri-La, Kerry, Hotel Jen and Traders – to be directly connected and promoted on Ctrip’s platform. Source: Hotel Marketing Ctrip, Shangri-La deepen partnership to target Chinese travelers
Corporate hotel loyalty programs may drive adoption A recent survey of European business travellers reveals that 43% would be motivated to book a hotel with which their company has a corporate loyalty account if it guaranteed better rates. Source: Hotel Marketing Corporate hotel loyalty programs may drive adoption
The effect of hotel pricing on OTA search results positioning A new research paper finds that for a given price at Booking.com or Expedia, a lower price at the other OTA or on the hotel’s website leads to a worse ranking position. Source: Hotel Marketing The effect of hotel pricing on OTA search results positioning
