How social proof influences the travel booking cycle A new study revealed that when it comes to planning travel, consumers increasing look to authentic social proof for inspiration and validation. Source: Hotel Marketing How social proof influences the travel booking cycle
TripAdvisor appoints new head for its hotel business unit Walt Disney Company’s senior vice president, global e-commerce of consumer products division, Kanika Soni, will join the company as president of the hotels business unit, effective April 15. Source: Hotel Marketing TripAdvisor appoints new head for its hotel business unit
Airbnb not committed to going public in 2019 Airbnb co-founder Nathan Blecharczyk reiterated the company's plans to go public without a specific date. Source: Hotel Marketing Airbnb not committed to going public in 2019
Using search intent to connect with consumers Intent is the new demographics. When it comes to searchers, it’s not about who they are, but what they want. And Google gets this. Source: Hotel Marketing Using search intent to connect with consumers
