Inside the rise and fall of a multimillion-dollar Airbnb scheme Multiple misleading identities, more than 100 host accounts and 18 corporations were created to run an illegal hotel business in Manhattan, according to a lawsuit filed by the city. Source: Hotel Marketing Inside the rise and fall of a multimillion-dollar Airbnb scheme
Booking.com invests in traffic for home-rental listings The company is ramping up brand advertising to get more people to book directly on its site. Source: Hotel Marketing Booking.com invests in traffic for home-rental listings
Airbnb's fastest growth is in emerging markets Forget SF and New York, the future of Airbnb is in Kathmandu and Lima. Source: Hotel Marketing Airbnb's fastest growth is in emerging markets
3 ways the digital traveler is changing – and 3 ways marketers can keep up The digital revolution has transformed the travel industry. McKinsey’s Alex Dichter digs into the data to understand what these changes mean for marketers. Source: Hotel Marketing 3 ways the digital traveler is changing – and 3 ways marketers can keep up
