Australia: How Expedia and Wotif are strangling hotels Two out of three hotel bookings in Australia stem from OTAs. What travellers don’t see, insiders claim, is the 30 per cent booking and commission fee the sites charge hoteliers. Source: Hotel Marketing Australia: How Expedia and Wotif are strangling hotels
Travel apps have much room for improvement Many travel industry apps are falling short of user expectations, according to J.D. Power's inaugural U.S. Travel App Satisfaction Study. Source: Hotel Marketing Travel apps have much room for improvement
How to find and convey your hotel’s brand voice through marketing copy Using words that strike a chord with your audience can encourage potential visitors to book directly on your website instead of heading out to the generically-worded OTA booking engines. Source: Hotel Marketing How to find and convey your hotel’s brand voice through marketing copy
Expedia cooks up culinary-centric content hub with Puglia, Italy Expedia Group Media Solutions and the Puglia Tourism Board launched "Puglia Travel Flavors," an Expedia subsite that uses authentic culinary content to attract U.S.- and U.K.-based travelers to the region. Source: Hotel Marketing Expedia cooks up culinary-centric content hub with Puglia, Italy
