3 ways the digital traveler is changing – and 3 ways marketers can keep up The digital revolution has transformed the travel industry. McKinsey’s Alex Dichter digs into the data to understand what these changes mean for marketers. Source: Hotel Marketing 3 ways the digital traveler is changing – and 3 ways marketers can keep up
BCD Meeting & Events reports record growth The meetings and events specialist’s footprint grew 218 per cent and it implemented a suite of expanded products and services – now serving clients in more than 50 countries worldwide. Source: Hotel Marketing BCD Meeting & Events reports record growth
Cornell: Technology shifts dynamics of hotel guest interactions Two key elements of this shift are that service providers now have fewer opportunities for direct interaction with guests, and interactions may often be the result of service failures. Source: Hotel Marketing Cornell: Technology shifts dynamics of hotel guest interactions
UK: Competition watchdog outlines changes imposed on OTAs The authority has published “principles” to help businesses in the sector comply with consumer law. Source: Hotel Marketing UK: Competition watchdog outlines changes imposed on OTAs
