How to leverage audiences for Google Hotel Ads In 2018, Google made audience segmentation available in Hotel Ads. There are currently three categories available for use in Hotel Ads: remarketing lists, customer match, and similar audiences. Source: Hotel Marketing How to leverage audiences for Google Hotel Ads
Customer data platforms in travel: Worthy of the hype? CMOs spent two-thirds of their 2018 budgets on customer retention and growth, understanding customer needs through analytics. Source: Hotel Marketing Customer data platforms in travel: Worthy of the hype?
The essential email marketing tips every hotelier should know Email marketing is one of the most cost-effective ways for hotels to build awareness, develop stronger relationships with guests, and drive more direct bookings. Source: Hotel Marketing The essential email marketing tips every hotelier should know
Increase last minute Easter bookings Here are a few things to consider whilst trying to secure that last batch of bookings before the holiday. Source: Hotel Marketing Increase last minute Easter bookings
