Hotel amenities and loyalty rank high with business travelers Nearly 70 per cent of travel buyers say that enforcing policy is one of the most challenging aspects of their job, but new research also identified a large gap in traveler knowledge of policy when it comes to booking hotels. Source: Hotel Marketing Hotel amenities and loyalty rank high with business travelers
Why hotel brands are ‘no shows’ on customer engagement Of the leading “Experience Brands” featured in Group XP’s study quantifying the financial value of exceptional, 360º brand experience, one major industry is a surprising “no show”: hospitality. Source: Hotel Marketing Why hotel brands are ‘no shows’ on customer engagement
Google launching voice bookings for hotels Google is continuing to bolster its hotel booking platform, while concurrently claiming that it’s not chasing after OTA share. Source: Hotel Marketing Google launching voice bookings for hotels
Hospitality industry executives look ahead to 2019 There are headwinds ahead for some hotel brand companies and real estate investment trusts, but the overall tone on calls in regards to next year was positive. Source: Hotel Marketing Hospitality industry executives look ahead to 2019