How Booking.com plans to keep its edge over Airbnb Booking.com’s focus on being an “extremely data-driven company” is likely part of its strategy, as machine learning is already heavily integrated into its process. Source: Hotel Marketing How Booking.com plans to keep its edge over Airbnb
Expedia throws a wrinkle into travel packages Saying that 46% of U.S. travelers prefer to book their flight and hotel separately, Expedia will enable customers to book discounted hotels after they purchase their airfare on Expedia. Source: Hotel Marketing Expedia throws a wrinkle into travel packages
Business Travel: Using advanced analytics to save on hotels The process by which companies obtain negotiated rates from hotels is broken and has been for years. What’s missing from this negotiation process? The actual “deals” themselves. Source: Hotel Marketing Business Travel: Using advanced analytics to save on hotels
Is the travel research faff half of the fun? New travel companies trying to help the customer book a holiday in minutes could be missing the point. Source: Hotel Marketing Is the travel research faff half of the fun?