Weight of hotel-rating attributes in terms of revenue maximization Researchers from the University of Portsmouth have devised a new method to decompose ratings based on their relevance to hotel performance. Source: Hotel Marketing Weight of hotel-rating attributes in terms of revenue maximization
Could Google or Amazon end up owning the traveler profile? Discussions around who owns the customer are not new, with the idea of portable profiles often mooted at conferences. But what if it was a big brand such as Amazon, Google or even Booking.com? Source: Hotel Marketing Could Google or Amazon end up owning the traveler profile?
Travel startups are taking off The second wave of Internet-era travel companies has captured the attention of venture capitalists. Source: Hotel Marketing Travel startups are taking off
Choice Hotels launches Book on Google In a few clicks, Choice Hotels’ customers can now complete a reservation online on Google using their saved Google credentials. Source: Hotel Marketing Choice Hotels launches Book on Google