Travel agents switching to complex high-margin business models Agency business models are increasingly changing with some agents experimenting at selling Linked Travel Arrangements, a category of booking created last month by the new Package Travel Regulations. Source: Hotel Marketing Travel agents switching to complex high-margin business models
GBTA renames hotel committees The GBTA says the word ‘hotel’ no longer fully reflects the various accommodation options travel buyers are utilising or considering for their travel programs. Source: Hotel Marketing GBTA renames hotel committees
AccorHotels pre-packages new range of luxurious experiences More than 50 bespoke packages have been released by AccorHotels across its luxury and upscale brands, inviting travellers to take advantage of hotel contacts and avoid the need to plan everything around their hotel stay. Source: Hotel Marketing AccorHotels pre-packages new range of luxurious experiences
Google says it’s time for travel marketers to rethink loyalty The company thinks you should separate your travel loyalty program from your understanding of retention and customer lifetime value. Source: Hotel Marketing Google says it’s time for travel marketers to rethink loyalty