As OTAs get bigger, booking a decent hotel room gets harder If you want to book a hotel room online these days, you have a lot of choices. Therein lies a problem. Source: Hotel Marketing As OTAs get bigger, booking a decent hotel room gets harder
China: Boom time for online travel firms Five OTAs hold the key to the fortunes of Chinese tourism as they command a collective 80 percent market share. Source: Hotel Marketing China: Boom time for online travel firms
Ctrip eyes Europe amid rising domestic competition Ctrip, China’s biggest online travel agent, is planning to expand its businesses to Europe in 2019, CEO Sun Jie announced at the company’s annual meeting. Source: Hotel Marketing Ctrip eyes Europe amid rising domestic competition
How brands cultivate community through group activations Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences. Source: Hotel Marketing How brands cultivate community through group activations