ITB China: With Chinese millennials, travel marketers take generational leap forward For travel marketers who have never heard of Douyin, chances are that their marketing strategies targeting the Chinese millennials are already falling behind, said industry players at a panel discussion at ITB China 2018 in Shanghai. Source: Hotel Marketing ITB China: With Chinese millennials, travel marketers take generational leap forward
Marriott Moments expanded to help guests find local experiences Marriott is rolling out local-area expert recommendations, bespoke categories, and hand-curated lists of things to do on the substantially expanded Marriott Moments to help all travelers and locals discover experiences that speak to their passions. Source: Hotel Marketing Marriott Moments expanded to help guests find local experiences
At your digital service: APAC hotels welcome high tech With a demanding clientele and the tech-savviness of the millennial generation, hotels across APAC are discovering that phone reservations and a friendly concierge go only so far in surprising and delighting their guests. Source: Hotel Marketing At your digital service: APAC hotels welcome high tech
Expedia study reveals key trends in ‘booming’ bleisure travel sector New research conducted by Expedia Group Media Solutions has found 60% of corporate travellers globally extend their trips to add some leisure activities. Source: Hotel Marketing Expedia study reveals key trends in ‘booming’ bleisure travel sector