Hotels adjust to accommodate surge in millennial road warriors Millennials, who now account for roughly a third of the U.S. workforce, represent a growing share of business travelers. Unlike the road warriors of previous generations, however, millennials are demanding a new type of business travel experience. Source: Hotel Marketing Hotels adjust to accommodate surge in millennial road warriors
How Google’s new brand-protection policy will affect your Google Ads With the change announced by Google’s legal team, many advertisers are going to start bidding for hotel brands because their ads can now be more relevant and obtain better results. Source: Hotel Marketing How Google’s new brand-protection policy will affect your Google Ads
As brands proliferate, guest desires still paramount In today’s increasingly competitive market, branded hotels have a lot they need to deliver. Source: Hotel Marketing As brands proliferate, guest desires still paramount
Shifting loyalties: Hotel rewards programs evolve As the hospitality industry has simultaneously ballooned and consolidated, rewards programs have been forced to evolve. Source: Hotel Marketing Shifting loyalties: Hotel rewards programs evolve