Accor digital chief welcomes GDPR New EU data privacy laws are an opportunity to drive up customer loyalty by showing them their privacy is taken seriously, according to French hospitality giant Accor. Source: Hotel Marketing Accor digital chief welcomes GDPR
The OTA battlefield: Legislation to loyalty The struggle to persuade guests to book direct instead of through an online travel agency is ongoing, but hoteliers have a number of factors working in their favor. Source: Hotel Marketing The OTA battlefield: Legislation to loyalty
How Airbnb overtook Booking.com According to SimilarWeb data, Airbnb.com’s traffic was 6% behind Booking.com in march 2017, but by march 2018 they held a 20% gain – leaving them behind only TripAdvisor and Expedia. Source: Hotel Marketing How Airbnb overtook Booking.com
ITB China: With Chinese millennials, travel marketers take generational leap forward For travel marketers who have never heard of Douyin, chances are that their marketing strategies targeting the Chinese millennials are already falling behind, said industry players at a panel discussion at ITB China 2018 in Shanghai. Source: Hotel Marketing ITB China: With Chinese millennials, travel marketers take generational leap forward