Conversational commerce will shape future of travel in APAC Messaging, or “conversational commerce”, is poised to be one of the hottest trends shaping travel in 2019, according to Facebook. Source: Hotel Marketing Conversational commerce will shape future of travel in APAC
Book on Google stands out more forcefully in hotels redesign Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google? Source: Hotel Marketing Book on Google stands out more forcefully in hotels redesign
“Google is evil”: Internet giant’s stock dips in travel The recent WiT Conference in Singapore in October was a hostile environment for the internet giant, urging participants not to talk about Google as “they are in our faces all the time.” Source: Hotel Marketing “Google is evil”: Internet giant’s stock dips in travel
Facebook to release “travel marketing playbook”, identifying top trends for 2019 At its APAC Travel Summit, Facebook released its Measure What Matters Travel Marketing Playbook – a guide for travel marketers, to help them navigate the complexities of the travel industry’s digital ecosystem. Source: Hotel Marketing Facebook to release “travel marketing playbook”, identifying top trends for 2019