Google Hotel Ads joins Google Ads Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds. Source: Hotel Marketing Google Hotel Ads joins Google Ads
Booking.com remains banned in Turkey The İstanbul 5th Commercial Court of First Instance has ruled for the continuation of a ban imposed on online hotel booking platform. Source: Hotel Marketing Booking.com remains banned in Turkey
Duetto’s Revenue Strategy Summit explores the opportunities behind disruption Everyone wants to be a disruptor, and with technology giants Amazon, Google and Alibaba moving into the hotel business there is no better time to learn from the industry’s biggest risk takers. Source: Hotel Marketing Duetto’s Revenue Strategy Summit explores the opportunities behind disruption
Study: Do we really buy those ‘Top-Rated’ deals when we shop online? Anyone is familiar with those ‘top-rated’ ofers that rise to the top of their search on sites like Amazon or Expedia. Do those rankings really help those offers get sold? According to a new study, the answer is, “yes” and “no.” Source: Hotel Marketing Study: Do we really buy those ‘Top-Rated’ deals when we shop online?