Business travelers feel ‘nervous’ about ridesharing Despite a rise in the use of ridesharing services, business travellers report feeling safer in taxis. Source: Hotel Marketing Business travelers feel ‘nervous’ about ridesharing
Hotels Special: Influencer Marketing Barometer As influencer content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill reviews three hotel influencer videos and assesses the reasons behind their social performance. Source: Hotel Marketing Hotels Special: Influencer Marketing Barometer
TripAdvisor launches new performance analytics for hotels The new analytics come on the heels of a series of enhancements to TripAdvisor’s advertising solutions for accommodation providers, developed based on feedback from businesses. Source: Hotel Marketing TripAdvisor launches new performance analytics for hotels
Airbnb keen to wean hotels off OTAs Airbnb says it may have to tweak its commercial model for hotels but it is determined to offer an alternative distribution channel to the big global OTAs. Source: Hotel Marketing Airbnb keen to wean hotels off OTAs