‘Airbnb is forcing everyone to up their game’: how hotels are changing tactics For hotels, elling rooms on Airbnb means competing against more and more hosts hiring out their own pads. In this challenging market, small brands need to play to their strengths. Source: Hotel Marketing ‘Airbnb is forcing everyone to up their game’: how hotels are changing tactics
Amazon’s options for disrupting online travel: try or buy It would take Amazon unsurmountable efforts and resources to build an OTA from scratch. However, if Amazon decides to buy an existing OTA player and build a global travel retail empire on this new acquisition’s platform, then hoteliers should be concerned. Source: Hotel Marketing Amazon’s options for disrupting online travel: try or buy
Low-commission Hotel Bonanza tempts hotels from ‘big two’ OTAs An online booking platform for hotels is hoping to take on the big two OTAs with a promise not to raise the level of commission past 8%. Source: Hotel Marketing Low-commission Hotel Bonanza tempts hotels from ‘big two’ OTAs
Marriott Hotels inspires new perspectives with TED partnership The partnership brings creatively curated TED Talks to guest rooms, TED Fellows salons at hotels in popular destinations worldwide, plus thoughtful blog posts and original quotes to guests at various touch points in the hotel. Source: Hotel Marketing Marriott Hotels inspires new perspectives with TED partnership