Smart hotelier’s guide to 2019 digital marketing & technology budget planning With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. Source: Hotel Marketing Smart hotelier’s guide to 2019 digital marketing & technology budget planning
TripAdvisor hits back following ‘fake reviews’ claims TripAdvisor was forced to defend itself at the weekend against accusations that as many as one in three reviews is fake. Source: Hotel Marketing TripAdvisor hits back following ‘fake reviews’ claims
Bleisure and sharing services growing in popularity among APAC business travelers Business travel within Asia is growing at twice the pace of the rest of the world. And there is also a growing trend among these corporate travelers to include local leisure activities as part of their working trips. Source: Hotel Marketing Bleisure and sharing services growing in popularity among APAC business travelers
The Brexit effect on business travel PwC says uncertainty over the UK’s exit from the European Union will keep a cap on hotel rates. Hoteliers already report some resistance to rate increases during the RFP process this year. Source: Hotel Marketing The Brexit effect on business travel