Google testing “similar hotels” feature Brad Brewer who follows Google’s hotel search results really closely spotted Google now showing a “similar hotels” carousel in the local knowledge panel of a hotel result in Google Maps. Source: Hotel Marketing Google testing “similar hotels” feature
How Booking.com plans to keep its edge over Airbnb Booking.com’s focus on being an “extremely data-driven company” is likely part of its strategy, as machine learning is already heavily integrated into its process. Source: Hotel Marketing How Booking.com plans to keep its edge over Airbnb
Expedia throws a wrinkle into travel packages Saying that 46% of U.S. travelers prefer to book their flight and hotel separately, Expedia will enable customers to book discounted hotels after they purchase their airfare on Expedia. Source: Hotel Marketing Expedia throws a wrinkle into travel packages
Business Travel: Using advanced analytics to save on hotels The process by which companies obtain negotiated rates from hotels is broken and has been for years. What’s missing from this negotiation process? The actual “deals” themselves. Source: Hotel Marketing Business Travel: Using advanced analytics to save on hotels