Lufthansa customers getting discount for direct web bookings Lufthansa Group customers in April will begin getting a 5 euro discount for long-haul reservations made through its own website and via direct connects. The so-called “basic fares” won’t be available in GDSs. Source: Hotel Marketing Lufthansa customers getting discount for direct web bookings
Cost of customer acquisition risen dramatically in groups and meetings market The total costs can reach upwards of 35% of room revenue on many pieces of group business when all third-party commissions and other booking costs are considered, according to a new report by Kalibri Labs. Source: Hotel Marketing Cost of customer acquisition risen dramatically in groups and meetings market
Report reveals trends in online meeting bookings A new report looking at data from online meeting room bookings reveals the rapid digitalisation of the industry, along with key trends in meetings. Source: Hotel Marketing Report reveals trends in online meeting bookings
Airbnb ad campaign invites hotels to reduce OTA reliance Just a few weeks after it opened its platform to hotels, Airbnb is wasting no time in launching an ad campaign challenging OTAs and the high commissions they take from hotels. Source: Hotel Marketing Airbnb ad campaign invites hotels to reduce OTA reliance