CWT rolls out hotel price monitoring solution The Price Tracking technology continually monitors prices for hotel rooms, checking them against existing bookings. When the system identifies savings, CWT cancels and re-books at the lower price. Source: Hotel Marketing CWT rolls out hotel price monitoring solution
Attribute-based selling comes to hotel reservation systems Amadeus is implementing attribute-based selling as part of its new guest reservation system being adopted by IHG. Source: Hotel Marketing Attribute-based selling comes to hotel reservation systems
New software uses machine learning to increase hotel website conversions By predicting visitor behaviour, the product segments users in real-time and identifies the ideal offer for each one, allowing the hotel’s website to be automatically customised for each individual user. Source: Hotel Marketing New software uses machine learning to increase hotel website conversions
Google Hotel Ads joins Google Ads Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds. Source: Hotel Marketing Google Hotel Ads joins Google Ads