What the launch of the Business Travel Performance Index could mean for hotels With so many booking channels available today, corporate travelers aren’t always using the appropriate channels when choosing accommodations for business travel. Source: Hotel Marketing What the launch of the Business Travel Performance Index could mean for hotels
OTAs breaking away from performance marketing addiction Although the trend started to take shape earlier, in the second quarter five OTAs – headquartered in the United States, India and Argentina – all shrunk their marketing spend as a percentage of revenue. Source: Hotel Marketing OTAs breaking away from performance marketing addiction
How hotels can take advantage of Instagram business profiles To maximize the potential success of Instagram marketing, you need to switch your hotel’s Instagram account into a business profile. Source: Hotel Marketing How hotels can take advantage of Instagram business profiles
Google upgrades holiday travel search, offers hotel discounts Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, and has started offering exclusive hotel discounts to paying users of Google One cloud storage. Source: Hotel Marketing Google upgrades holiday travel search, offers hotel discounts