Bleisure and sharing services growing in popularity among APAC business travelers Business travel within Asia is growing at twice the pace of the rest of the world. And there is also a growing trend among these corporate travelers to include local leisure activities as part of their working trips. Source: Hotel Marketing Bleisure and sharing services growing in popularity among APAC business travelers
The Brexit effect on business travel PwC says uncertainty over the UK’s exit from the European Union will keep a cap on hotel rates. Hoteliers already report some resistance to rate increases during the RFP process this year. Source: Hotel Marketing The Brexit effect on business travel
We don’t search anymore, we tap around How do users go online today? Booking.com explains that 50% of Alibaba turnover last year was generated through personalized promotions, while only a small volume came through search. Source: Hotel Marketing We don’t search anymore, we tap around
TripAdvisor foray into social media fraught with obstacles Why is someone going to take time out of their day while they’re on Facebook, Instagram, whatever, and go over to TripAdvisor to create this new network? Source: Hotel Marketing TripAdvisor foray into social media fraught with obstacles