TripAdvisor’s narrative is changing The tours and activities sector is not hotels 2.0. It’s a massive business opportunity, though. TripAdvisor CEO Stephen Kaufer estimated it will be about half the size of the hotel sector, with similar take rates. Source: Hotel Marketing TripAdvisor’s narrative is changing
Cvent releases top meetings hotels list for 2018 Meetings technology and venue network provider Cvent released its list of the top hotels for meetings and events in each the U.S., Europe, Asia/Pacific and the Middle East and Africa. Source: Hotel Marketing Cvent releases top meetings hotels list for 2018
OpenTable Booking Insights promises to make reservations more manageable for restaurants The business intelligence suite offers at-a-glance dashboards showing both past performance and trend analysis which helps restaurants manage their operations, adjust their staffing schedules, and tailor their marketing efforts – all in real time. Source: Hotel Marketing OpenTable Booking Insights promises to make reservations more manageable for restaurants
How tourism boards entice different travelers with a single marketing campaign More often than not, places mean different things to different people, holding appeal based on personal preferences or interests. Here are six marketing campaigns with differing approaches, and the reasons why they work. Source: Hotel Marketing How tourism boards entice different travelers with a single marketing campaign