Expedia’s agent affiliate program to roll out new dynamic hotel commission model Expedia Travel Agent Affiliate Programme has unveiled a new commission structure more akin to a revenue sharing model than a flat fee. It offers travel agents the opportunity to “choose hotels with the commissions that can maximise profitability for their business”. Source: Hotel Marketing Expedia’s agent affiliate program to roll out new dynamic hotel commission model
TripAdvisor releases path to purchase study: How consumers research and book travel online The study, conducted by comScore in 12 major travel markets across the globe and analyzing activity on more than 325 transactional sites, shows that TripAdvisor reached 60% of all travelers (and 67% of U.S. travelers) who researched and ultimately booked travel online in Q2 and Q3 2017. Source: Hotel Marketing TripAdvisor releases path to purchase study: How consumers research and book travel online
Travel agents respond to Marriott’s claim that agency channel has declined Travel agents are up in arms about a recent comment by Marriott’s Arne Sorenson, who said that Marriott has “seen significant growth in all digital channels … What has declined a bit would be travel agents, in part because people are moving online and doing things themselves.” Source: Hotel Marketing Travel agents respond to Marriott’s claim that agency channel has declined
Airbnb’s response to Paris lawsuit is the same old story Airbnb has crafted an ideal template for telling the same old story when it comes to dealing with short-term rental regulations around the world, and more cities just don’t seem to want to hear it anymore. Source: Hotel Marketing Airbnb’s response to Paris lawsuit is the same old story