Trivago takes aim at smaller hotels as online partners cut spend Trivago is looking to increase the share of its business that comes from independent hotels and alternative types of accommodation at a time when its two dominant customers have reduced what they pay per click. Source: Hotel Marketing Trivago takes aim at smaller hotels as online partners cut spend
BCD releases new product platform BCD travel has unveiled its newest product platform, Solutionsource, to offer clients access to partner technology solutions. Source: Hotel Marketing BCD releases new product platform
Diagnosing Why a Site’s Set of Pages May Be Ranking Poorly – Whiteboard Friday Posted by randfishYour rankings have dropped and you don’t know why. Maybe your traffic dropped as well, or maybe just a section of your site has lost rankings. It’s an important and often complex mystery to solve, and there are a number of boxes to check off while you investigate. In this Whiteboard Friday, Rand shares a detailed process to follow to diagnose what went wrong to cause your rankings drop, why it happened, and how to start the recovery process. Click on the whiteboard image above to open a high-resolution version in a new tab! […]
Social Video Marketing Tips for Small Businesses [Infographic] Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective. Read the full article at MarketingProfs Source: Marketing Profs Social Video Marketing Tips for Small Businesses [Infographic]