How the travel industry is using visual storytelling Many travel brands – from individual hotel chains to entire destination marketing initiatives – are taking their storytelling to new heights by focusing on travel’s positive economic impact. Source: Hotel Marketing How the travel industry is using visual storytelling
Hilton doubles-down on ‘book direct’ messaging As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its “book direct” messaging with a new marketing push. Source: Hotel Marketing Hilton doubles-down on ‘book direct’ messaging
Marriott’s insights on future of tech infrastructure The company shared a look into how it prepares for the next wave of infrastructure needs in hospitality technology. Source: Hotel Marketing Marriott’s insights on future of tech infrastructure
Ian Schrager on how hotels get technology wrong Hotels are too focussed on showing gadgets rather than using technology to make things easier for guests. Source: Hotel Marketing Ian Schrager on how hotels get technology wrong